Our Company

We believe organisations everywhere are constantly facing the challenge of relevance and authentic connectedness. 

Our mission is to build powerful enduring partnerships that inspire growth and keep clients ahead of game.

We navigate the complexity of bringing brands together, uncovering shared values and transforming them into meaningful propositions that win hearts and minds.

Williams Sisters playing tennis
Williams sisters trophy
Williams sisters in South Africa

Our Story

In 2012, a bold idea took shape. We wanted to bring the legendary Williams Sisters, Venus and Serena, to Africa for exhibition matches in Nigeria and South Africa. Their journey of resilience, excellence and breaking barriers perfectly captured what we believed in. It was ambitious, unprecedented and inspiring. What began as a simple idea quickly grew into something bigger, more complex and deeply impactful.

Breaking the Mould was created to inspire and empower young women, and young people more broadly, to believe in their potential and pursue it with purpose. By showcasing global icons like Venus and Serena Williams alongside exceptional local businesswomen who had broken through glass ceilings, we created platforms that celebrated possibility, ambition and change.

From the very beginning, our approach has remained clear:
to inspire, empower, and look beyond the horizon, transforming bold ideas into movements that make a difference.

Our People

Qondisa Ngwenya
Joanna Ngwenya

  • Founder - Managing Director

    Q is a strategic leader with deep expertise in building powerful partnerships, driving commercial growth and unlocking brand impact through purpose-driven strategy and meaningful collaboration. He holds a Bachelor’s Degree from the University of Cape Town and an MBA from De Montfort University (UK).

    With over two decades of leadership experience, Qondisa spent 14 years as CEO of Octagon, where he led large-scale partnership strategies for global and local brands. He also served as Managing Director of PRISM Sport & Entertainment, shaping innovative campaigns that connected brands to audiences through culture, sport and shared values.

    A respected figure in the sports industry, Qondisa has served on the executive board of South African Sports Confederation and Olympic Committee (SASCOC) and currently serves as President of Cycling South Africa.

    His strength lies in navigating complex stakeholder ecosystems, developing strategies that inspire action, and turning partnerships into powerful platforms for growth and social impact. In his free time, you can find Q running marathons, cycling and spending quality time with his family.

  • Founder

    Joanna is a skilled professional and business coach with deep expertise in personal development, facilitation and human behaviour. She is known for her ability to empower people, strengthen confidence and guide clients toward meaningful and lasting change. With strong organisational, relationship building and leadership abilities, she works comfortably across all levels of an organisation.

    With nearly twenty years of experience, Jo supports individuals as whole and dynamic beings. Her work spans personal growth, career development and leadership advancement, helping clients navigate a culturally diverse and constantly evolving world. Her approach focuses on building self belief, unlocking potential and turning goals into practical achievements.

    Over the course of her career, Joanna has advised senior levels of national government on policy and strategy, helping ensure that stakeholder needs are identified and met within budget constraints. She developed a pioneering women’s development framework for South Africa, later adopted by National Government and several Southern African countries, opening new opportunities for communities across the region. Since 2015 she has co written and facilitated the Lisakhanya Leadership Program, guiding young people toward greater employability and economic activity. She has also established international partnerships with organisations in Australia, New Zealand, Canada and Women’s Sport International, along with a network of collaborators across Southern Africa.

    Joanna holds a Certificate in the Advanced Art of Professional Life and Business Coaching, a BA Honours in Anthropology, a Bachelor of Arts in Psychology and a Teacher Training Certificate, City and Guilds 730 from Gateshead College in the United Kingdom.